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Mobilising the organisation

The Awards categories reflect strategic marketing objectives that are common to all organisations. Your submissions will be judged against the marketing achievements of all types of business – rather than just those of direct competitors in your industry sector.

Entrants should provide independent and robust data that supports the claims made. The judges will give more weight to quantitative data and comparable trend data over time. Key measures which should ideally be included are sales, profit, market share and customer attitudes.

Open the sections below to find out more about what's required under each category. Back to categories.

Eligibility dates: 1 Jan 2014– 31 Dec 2017

The judges will be looking for the creative use of research and communications to build employee motivation, which has led to improved business performance. They will evaluate:

  • Employee research
  • Successful internal communication of corporate values
  • Evidence of improved employee motivation
  • Improved brand or service provision for customers

Number of entries 2017: 4
Winner: Johnson & Johnson

Eligibility dates: 1 Jan 2014 – 31 Dec 2017

The judges will be looking for stories from organisations which can demonstrate the effect of their investment in improving the marketing performance of individuals, teams and the company as a whole. The judges will evaluate:

  • Understanding of marketing development needs
  • Improved marketing team performance
  • Development of capabilities of the marketing team
  • Improved brand or service provision

Number of entries 2017: 5
Winner: Direct Line Group

This is a new award for 2018.
Eligibility: 1 Jan 2014 – 31 Dec 2017

The Marketing Society is committed to a brave agenda that encourages marketers to try new things and get outside their comfort zone. “Fail fast, fail often” is a much-quoted modern business mantra, and in a fast-changing world we all need to test and learn.  We would love to hear your story of how you have learned from a heroic failure. Tell us about the challenge you faced and your analysis of why it went wrong…and most important the resilience you showed in learning from this and moving on. Perhaps you have even turned it into a subsequent success?

The judges will be looking for:

  • The challenge you faced
  • A candid description of how you failed
  • Your analysis of the reasons for failure
  • What you learned
  • How you have applied this to subsequent marketing activity
  • Success so far from this learning

2018 entries open

Extended deadline to submit, 23 Feb 2018.