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Excellence Awards.
See the shortlist...

This year's shortlist is below, ordered by category, then brand. Please note: Our Grand Prix, Bravest Brand, Finance Director's prize, Best Outside the UK, Marketing Leader of the Year and Young Marketing Leader of the Year winners are not included, as they will be announced on the night.


The night

This year our Excellence Awards is taking place on 13 June at City Central at The HAC, Chiswell St, London EC1Y 4TW. Table bookings are now closed but we look forward to seeing everyone on the night.

Shortlisted entries
Brand Agency
BRAND ACTIVATION    
ASOS Go Beyond Basic ASOS.com SEED
#BetterQuestions EY Ogilvy
The great debate IBM  
Just Eat - Unsung Superstars Just Eat  
National Safety Council: Stopping Everyday Killers National Safety Council Energy BBDO
Skittles - Breaking Conventions with Pride Skittles (wrigley) adamandeveDDB
BRAND EXTENSION    
From boutiques to grocers: How Godiva democratised luxury Godiva The&Partnership
Oops O2 VCCP
Robinsons Refresh'd launch Robinsons, Britvic  
Seeing VELUX in a brand new light VELUX  Story UK
Glenfiddich - Growth through maverick behaviour William Grant & Sons Space & Glenfiddich
BRAND REVITALISATION    
How Beano became the new social currency for a new generation Beano Studios Red Brick Road
Coca-Cola Zero Sugar: Brand Revitalisation Coca-cola Haygarth
Direct Line’s ‘Fixer’ brand reboot Direct Line Grouup  
Getting our Co-op mojo back - East of England Co-op East of England Co-op  
Lloyds Bank: The value of an icon Lloyds Bank adamandeveDDB
BRANDED CONTENT    
Coca-Cola Gogglebox Partnership Coca-Cola Haygarth
Domino's Recovery Channel Domino's VCCP
The Story of Hostelworld's Unexpected Guests Hostelworld Lucky Generals
#SuzukiSaturdays Suzuki the7stars
Totaljobs Totaljobs VCCP
Batman Barges In Warner Brothers PHD / Channel 4 / The Drum
BUILDING CUSTOMER RELATIONSHIPS    
British Gas: Stop, Listen, Learn British Gas The&Partnership
The Dulux Academy Dulux  
IAG Cargo FWD.Rewards IAG Cargo BBH London
BUSINESS-TO-BUSINESS MARKETING    
From promotion to emotion: Landlord legends BT Sport Business AMV BBDO
Power is more than keeping the lights on Centrica Earnest
#BetterQuestions EY Ogilvy
HSBC Belt and Road Initiative HSBC Grey London
Profit Ability: How making the case for advertising made the case for TV Thinkbox  
When 'good enough' isn't good enough Thomson Reuters  
CUSTOMER INSIGHT    
Shotgun by Direct Line: Understanding young drivers to save lives Direct Line Group  
The Dulux Lifelab Dulux  
A refreshingly honest paper from Oasis Oasis The Corner London
When The Fun Stops, Stop The Senet Group  The Corner London
EMPLOYEE ENGAGEMENT    
Tested in Life to help you get it right Currys PC World  
International Volunteering Week 2017: Re-engaging our people with social & environmental action O2  
TUI Rebrand - The Internal Communications Challenge TUI  
GLOBAL BRAND MARKETING    
Bridgestone Europe: Chase Your Dream, No Matter What. Bridgestone WeAreFearless, Golazo
parodontax: Changing The World’s Oral Health By Thinking Outside The Box Corsodyl, GSK  
Feeding the good dogs bring to our lives Pedigree AMV BBDO
Shell Rimula/Rotella Real Destinations Campaign Shell International  
Toyota Hybrid: Not A Moment To Lose Toyota The&Partnership
Vodafone Global Brand Relaunch - Ready? Vodafone Santo
LONG-TERM MARKETING EXCELLENCE    
The Evolution of Marina Bay Sands’ brand campaigns- the Never Settle, MBS Films & Come Alive Marina Bay sands  
Myths, misinformation and McDonald's - how fortune favours the brave McDonald's Leo Burnett
Shell 'Go Well' CRM Shell Wunderman
Monkey Shoulder William Grant & Sons ACA Live
MARKETING COMMUNICATIONS    
Beauty and Brains: inventing a new chapter of Vorsprung durch Technik Audi BBH London
This is what happens when whores and pimps become marketers Bodyform/Libresse (Essity) AMV BBDO
McDonald's: Saying no to Frappa-cappa-almond-chinos. McDonald's Leo Burnett
The Court is Yours Nature Valley Space
One small act. One big outcome. Time to Change / Ogilvy  
Making Yorkshire Tea Proper Successful Yorkshire Tea Lucky Generals
NEW BRAND    
Boxt BOXT (home heating) Zone
BURST, sonic oral care for everyone BURST ico Design Partners
Kielder Waterside Kielder Water & Forest Park, Northumbrian Water  
Off the Eaten Path Sainsbury's / PepsiCO i2C
Snatch - Life Is For The Taking Snatch Lucky Generals
If you can't beat 'em, join 'em: How Vodafone Rebelled From Inside the System to Launch a New Brand Vodafone Ogilvy
NOT-FOR-PROFIT MARKETING    
Girlguiding - Know Your Place Campaign Girlguiding  J. Walter Thompson
Kids are Tougher than the Streets - Off the Street Club   Energy BBDO
National Safety Council: Stopping Everyday Killers National Safety Council Energy BBDO
Change Your Summer The National Citizen Service Ogilvy
Everybody can save a life, Scottish Government - organ donation Healthier Scotland, Scottish Government The Leith Agency
PARTNERING FOR GOOD     
Project Guardian British Transport Police, Met Police and City of London Police VCCP
Connected Conservation Dimension Data and Cisco  
Headbomz: Resetting the conversation, about conversation Vodafone & Childline Grey
PURPOSE DRIVEN BRANDS    
Using Purpose to Revolutionise the Category from the Inside Out ASOS  
Barclays Digital Safety campaign Barclays BBH London
This is what happens when whores and pimps become marketers Bodyform/Libresse (Essity) AMV BBDO
A beacon of light in the dark Guinness  AMV BBDO
Heart Immigration Jigsaw The Corner London
Making the Unmentionable Unforgettable Unforgettable Core Purpose Ltd
SELLING ON A SHOESTRING    
Advertising the Regulators: Mass Awareness with Minimal Money Advertising Standards Authority AMV BBDO
Karma Club Karma Group Bamboo
KFC - Filthy results at dirt cheap prices KFC BBH London
Organic: From niche to mainstream Organic Trade Board / Sainsbury's i2C
Wanted; Style Seekers Style Seekers Isobel

 

Awards night

For the last few years our awards have been held at the beautiful Central London setting of City Central at The HAC. And we're pleased to say we're back there again this year. See the pictures from last year's awards.

Venue: City Central at The HAC, Chiswell St, London EC1Y 4TW. View map.

The host

We're excited to have hustler extraordinaire Alexis Conran as our master of ceremonies for the evening. Best known for co-hosting The Real Hustle, Alexis' task was to hoodwink unsuspecting victims, demonstrating the various tricks and traps along the way. Alexis spoke for the society earlier this year and shared his tips after, for avoiding scams online.

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We are the place for discerning marketers to learn, develop and share best practice.

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