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Leading individuals

The Awards categories reflect strategic marketing objectives that are common to all organisations. Your submissions will be judged against the marketing achievements of all types of business – rather than just those of direct competitors in your industry sector.

Entrants should provide independent and robust data that supports the claims made. The judges will give more weight to quantitative data and comparable trend data over time. Key measures which should ideally be included are sales, profit, market share and customer attitudes.

Open the sections below to find out more about what's required under each category. Back to categories.

Entrants must be 30 or under on 31 December in the year that they are entering - and demonstrate that they have the potential to become an outstanding marketing leader. Shortlisted candidates will be required to make a presentation to the judging panel in London. The winner will receive a free place (value £9K) on the Society’s Marketing Leaders Programme, run in association with Brand Learning.

Entrants should submit:

  • A short CV
  • Evidence that they have personally made a significant contribution to a key marketing initiative in their company
  • A recommendation from their current marketing director

Winner 2018: Hannah Pain, senior brand manager, McDonald's. Watch her reaction to winning here.


This category cannot be entered directly. Candidates will be nominated by members of The Marketing Society and each year we will go out to members and the wider marketing community to get your nominations. Follow us on twitter to stay up to date on nominations @themarketingsoc.

The Marketing Society Marketing Leader of the Year shortlist is then chosen by a combination of votes and an expert panel of senior practitioners.

The Marketing Leader of the Year will have led the marketing of a brand which has clearly excelled in performance in the last 12 months and would be acknowledged by the whole marketing profession to demonstrate marketing excellence.

The individual will be an inspirational figure for all other current marketers, and be capable of representing marketing to the wider business community.

Marketing Leader of the Year 2018 winner: Mark Evans, marketing director, Direct Line Group. Watch his reaction here.