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Mobilising the organisation

The Awards categories reflect strategic marketing objectives that are common to all organisations. Your submissions will be judged against the marketing achievements of all types of business – rather than just those of direct competitors in your industry sector.

Entrants should provide independent and robust data that supports the claims made. The judges will give more weight to quantitative data and comparable trend data over time. Key measures which should ideally be included are sales, profit, market share and customer attitudes.

Open the sections below to find out more about what's required under each category. Back to categories.

Eligibility dates: 1 Jan 2014– 31 Dec 2017

The judges will be looking for the creative use of research and communications to build employee motivation, which has led to improved business performance. They will evaluate:

  • Employee research
  • Successful internal communication of corporate values
  • Evidence of improved employee motivation
  • Improved brand or service provision for customers

Number of entries 2017: 4
Winner: Johnson & Johnson

Eligibility dates: 1 Jan 2014 – 31 Dec 2017

The judges will be looking for stories from organisations which can demonstrate the effect of their investment in improving the marketing performance of individuals, teams and the company as a whole. The judges will evaluate:

  • Understanding of marketing development needs
  • Improved marketing team performance
  • Development of capabilities of the marketing team
  • Improved brand or service provision

Number of entries 2017: 5
Winner: Direct Line Group