Skip to the content

2018 judges

For this year's Chair of Judges was Marketing Society President and CMO of Diageo, Syl Saller. You can also view our archive of judges, which dates back to 2011.

SYL SALLER
Chief Marketing Officer
Diageo

Diageo is the world's leading premium drinks business with a collection of beverage alcohol. Syl has been Marketing Society President since 2017 and is chief marketing officer of Diageo. She is also our Excellence Awards 2018 Chair of Judges.

MITCH OLIVER
Global Corporate Brand and Purpose Director
Mars

Michele “Mitch” Oliver has worked at Mars for 23 years, and of late has been the driving force behind Mars’ quest to put diversity and inclusion at the heart of its brand values – be via casting, creative or media partnerships.

JOHN ALLERT
Chief Marketing Officer
McLaren Technology Group

John and his team’s work at McLaren has attracted industry recognition including a One Show Gold Pencil, British Market Research Award, British Retail Design Award, Cristal Award for Branded Content and a Gold Clio for Branded Entertainment.

AEDAMAR HOWLETT
GB&I Marketing Director
Coca-Cola

Aedamar began her career in stockbroking before taking a sales role in Coca-Cola Hellenic (CCH) in 1996, where she held a number of sales, category management, channel management and CCH brand management roles.

MARK EVANS
Marketing Director
Direct Line Group

In the past 5 years Mark has overseen the transformation of DLG's brands, including the reinvigoration of the Direct Line brand. Mark was in the 2016 Marketing Power 100 and the 2016 Marketing Week Vision 100.

 

SARA BENNISON
Chief Marketing Officer
Nationwide

Sara joined Nationwide in March 2016.  She previously spent 7 years at Barclays in a number of marketing roles, finally as Chief Marketing Officer for the Personal and Corporate Bank globally.

HUGH BURKITT
Global Ambassador
The Marketing Society

At the Society Hugh has been responsible for the launch of the Society's Manifesto for Marketing, and the Marketing Leaders Programme. He is now focused on the Society's expansion into India and our other global hubs.

MICHELLE MCETTRICK
Group Brand Director
Tesco

Michelle has spent equal time in creative agencies and client marketing jobs, including leadership roles at McCann-Erickson, BBDO and BBH working across brands such as Barclays, British Airways and Coca-Cola.

RUTH ROWAN
Group Executive, Marketing
Dimension Data

In 2015, Ruth was appointed Group Executive - Marketing for Dimension Data. In this role Ruth oversees the globally dispersed marketing function, is custodian of the Dimension Data brand, and has responsibility for the creation of propositions.

KEITH MOOR
CMO
Santander

Keith Moor is an Executive Committee member of Santander UK and its’ Chief Marketing Officer.  He is a Board Member of the charity Career Ready, Trustee of the Santander Foundation, Council Member and Treasurer of ISBA and a Fellow of the Marketing Academy.

NIGEL VAZ
Chief Executive Officer EMEA & APAC
SapientRazorfish

Nigel previously led the business in Europe as global CSO, and was responsible for developing SapientRazorfish’s global business strategy and identifying market opportunities to support company growth.

BECKY BROCK
Marketing Director
John Lewis

Becky is an award-winning marketer attracted to challenging roles and the opportunity to make a difference. Management Today selected her as one of 2015's '35 women under 35', and she has won multiple awards from Retail Week, Marketing Week Data Strategy.

YALE VARTY
Marketing Director
ASOS

Yale is currently responsible for building the ASOS brand and driving customer acquisition. His previous experience includes online marketing at Expedia, and strategy consulting for Accenture.

LISA GILBERT
Chief Marketing Officer
IBM UK & Ireland

Lisa's mission is to run the marketing and communications elements of IBM's transformation. She has just been accepted into the 2018 Marketing Academy Fellowship cohort for CMOs aspiring to be CEOs or hold Board positions.

SARA HOLT
Global Marketing Director, Brand & Digital
LEGO

Sara is global digital marketing director in LEGO’s marketing and product development team. With 15 years of experience in marketing and advertising, she has consistently created innovative work using digital media and technology.

STEPHANE BERUBE
CMO Western Europe,
L’Oreal

Bérubé joined the company in 2002 as marketing director on Maybelline New York, holding a series of other roles before being promoted to CMO in 2014. Before L’Oréal, he spent five years at Procter & Gamble.

SONIA SUDHAKAR
Director of Consumer Marketing
Guardian News & Media

Sonia joined the Guardian from ITV, where she held the position of Director of Digital and On Demand Marketing, leading the ITV Player brand and Digital Marketing for the wider business.

CLAIRE CRONIN
Chief Marketing Officer
Virgin Atlantic

Claire joined from Barclaycard, where she was group channels and content director, and chief of staff before that. She has prior travel marketing experience with private aviation firm NetJet.

MAHMOOD AHMED
COO, Marketing
HSBC

Mahmood is the Chief Operating Officer for Marketing for Global Commercial Banking and Global Banking & Markets. Within his role he has global oversight of HSBC's entire B2B marketing function and resources, which covers over 50 countries and territories.

LINDSEY CLAY
Chief Executive
Thinkbox

Prior to Thinkbox Lindsey had roles at advertising agencies including McCann Erickson and J Walter Thompson, working on some of the industry’s biggest clients and most famous TV-advertised brands.

CAROLINE HUDACK
Regional Brand Marketing Director, EMEA
Airbnb

Caroline Hudack is the Regional Marketing Director for Airbnb in EMEA. In her role, she leads all marketing for the EMEA region including brand, product and B2B. She is also part of the leadership team for the EMEA business.

PHIL ANDREW
Trustee
Marketors' Trust

Phil Andrew is the chief executive of StepChange Debt Charity, the largest specialist provider of free and independent debt advice in the UK, with over 1,500 colleagues supporting 620,000 people a year with problem debt. 

ELLIE NORMAN
Director of Marketing
Formula 1

Prior to F1 Ellie had been at Virgin Media for five years, initially as head of advertising and online, adding sponsorship to her portfolio in 2014. Before this, she spent seven years in marketing and communications roles at Honda.

DAN RAMSAY
Consumer CMO
BT

Ramsay joined BT in 2007 and has held a number of commercial and marketing roles. His most recent position was customer acquisition director, where he oversaw BT's new ads ‘Behind the Scenes’, a parody of the advertising process that includes celebrities and BT clients.

MATT MCKIE
Football brand director
Nike UK & Ireland

Hugely passionate about brands, especially Nike, and am inspired by the company mission to bring inspiration to and innovation to every athlete on the planet.

FREDDY WARD
Director of Marketing
HelloFresh

Freddy joined HelloFresh shortly after the business was founded in 2012 as the first full time marketing hire he has overseen rapid growth of both the business, which was recognised by the FT as the fastest growing start-up in Europe over the last 5 years